Basics of Local Seo in Miramar Florida

Guys you know how important it is to have great website structure and web architecture. What you didnt know you needed that? Just kidding. I know it can be extremly overwhelming trying to run your business and trying to learn seo at night.

The basics of seo

Well lets start with the basics of seo. First start you need to watch this quick video. 



Also you need to read this article by Neil Patel he is a great guy to learn from. Check out this article he wrote on Search Engine Journal:

SEO Checklist for Website Owners

SEO Checklist for Website Owners

If you’re still stuck on the same old on-page SEO routine, it’s time to wake up, smell the coffee, and figure out what’s up now.

If you’re waking up from 2010, you’ve got a long way to go, Rip Van Winkle.

But even if you’re poking into the SEO world from just a few months ago, you might be surprised at how much changed while you were away.

We’re always in need of “updated” information for SEO, and I thought now was a great time to release my updated checklist.

I’ve organized this list into three main sections:

  1. Basic SEO
  2. Keywords and on-page SEO
  3. Content Optimization

If you are looking to focus solely on local, I suggest checking out this local SEO checklist in addition to the advice below.

Let’s get this party started!

Basic SEO Checklist

Install Google Analytics

Analytics help you gain an insight into your visitor demographics and understand your marketing better.

Add Website to Google Search Console and Bing Webmaster Tools

These tools analyze many factors that affect your search traffic. It’s a must have.

Check Site Page Speed at Google PageSpeed Insights

A score of around 85/100 is considered good for both mobile and desktop. Remember, if your site takes more than 2 to 4 seconds to load, your visitor will move on.

Ensure Your CMS is Equipped

Make sure your Content Management System is equipped with an SEO plugin that allows you to write the title, description, image tags, h-tags (headers), and page tags. It should also allow you to format your article (bold, italics, spell-check). I suggest Yoast SEO for WordPress.

Make Your Site Responsive

It should deliver a great user experience across all devices.

Check Broken Links

Use Xenu’s Link Sleuth, which is a free and helpful tool.

Validate Your HTML and CSS

Validate your HTML and CSS coding at W3C (World Wide Web Consortium) using HTML validator, CSS validator, and mobile code validator.

Create and Upload a Sitemap.xml

Position pages with maximum potential at the top. Here’s a dynamic sitemap.xml generator (free for up to 500 pages).

Submit the sitemap link ( to Google and Bing using appropriate sections located in the Google Search Console/Bing Webmaster Tools.

Create and Upload a Robots.txt File

The Robots file instructs search engines about pages to crawl, and pages to leave alone (admin area, restricted areas, etc.).

Run an SEO Check

Run an SEO check after submitting your website to Google Search Console (See #2 above). Check the following sections and fix as necessary:

  • Structured Data for identifying errors in your rich snippets (I’ve discussed rich snippets in the Content Optimization section)
  • HTML Improvements for figuring out where your coding and on-page SEO has gone wrong
  • Mobile Usability for pointing out errors in your responsive coding
  • Manual Actions for figuring out if Google has penalized your site
  • Blocked Resources for seeing which URLs you have blocked from search engines
  • Crawl Errors for discovering the errors (including 404 Page Not Found) Google encountered while crawling your site
  • Robots.txt Tester for viewing any errors in your Robots.txt file

SEO Checklist for Website Owners: Updated for 2016 and Beyond

Find 301 and 302 Redirects

Use Screaming Frog to find 301 and 302 redirects. Fix if necessary. You can use the tool free for up to 500 URLs. It does much more than reporting on redirects, but it’s much of the same stuff covered above, so I’m not repeating it here.

Check Your Server

Check if your site is hosted on a spam server. If it is, it will ruin all your SEO-related hard work. Feed your server IP into this tool, and get the lowdown.

Test Your Website Load

Scoring 85+ at Google Page Insights means jack if your website can’t handle many users at once. If your speed goes down, not only will you lose customers, your rankings will also get hurt.

Test your website load (Free test is restricted to 50 virtual users at one time) at ZebraTester. If your current hosting plan does not deliver, upgrade.

Install an SSL Certificate

It encrypts your buyers’ inputs, gets you an HTTPs, and builds trust with search engines and viewers at a small price.

Claim Your Business

Claim your business and/or URL on all social networks and directories (G+, Facebook, Twitter, Linkedin, Technorati, Pinterest, etc.).

On-Page SEO

Though I’m assuming you have a list of keywords, here’s a quick primer:

  1. Head to Google Adwords and log in with your Gmail ID.
  2. Select Tools > Keyword Planner. Choose “Search for new keywords using phrase, website or category.”
  3. Enter your primary keywords, select your industry, enter your fiercest competitor’s URL, choose your geography, and search for ideas.

These days, search engines look for context and not just keywords. Here are a few strategies that will help you keep you up-to-speed with the latest search engine algorithms:

For contextual keywords, fire up Wikipedia and search for your niche. Note down all contextual keywords (also referred to as Latent Semantic Indexing (LSI) keywords in the SEO business). Mine synonyms using

Use UberSuggest and the Google Related Searches box that appears at the end of Google SERPs to mine long-tail keywords/keyphrases.

SEO Checklist for Website Owners: Updated for 2016 and Beyond

Research keywords that are gaining popularity using Google Trends. You also can use the tool to weigh keywords against each other and even check how a group of keywords are performing in different geographical areas.

SEO Checklist for Website Owners: Updated for 2016 and Beyond

SEO Checklist for Website Owners: Updated for 2016 and Beyond

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To analyze your top competitor’s keywords and backlinks, use a tool like SEMRush or Ahrefs. Finally, research Industry-related terms and jargon to complete the list of contextual keywords.

Title, Meta Description, and ALT Tags

Limit the page title to 60-65 characters and ensure it begins with a relevant keyword.

Limit the meta description to around 155 characters.

If you’re serving a locality or a restricted geography, include your phone number. For example, the last line of your description could be: “Call XXX-XXX-XXXX for a special offer.” That way people may call you directly after viewing your number in the SERPs.

Write appropriate ALT (image) tags. Remember, search engines can read content, but cannot view the images (at least not yet).

Headers Tags and Internal Links

Use H-tags (headers) to markup sections and subsections of your content.

Build internal links. Don’t link text like “Click Me,” or “Know More,” etc. Use strategic anchor text to link to other internal pages. Such links help visitors find topics of interest and spread link juice all over.

Content Optimization

We’ve started talking to our phones, thanks to Voice Search and assistants such as SIRI. One day, when AI (Artificial Intelligence) evolves, mobiles will start talking back to us. How will your website sound when the visitor asks his mobile AI to read it back to him?

If it sounds unnatural or keyword-stuffed or contains incomplete information, the visitor will ditch your site.

Follow these rules:

  • Write in a natural, conversational tone.
  • Ensure your article content does justice to its title.
  • Write in a conversational way that can be easily understood by a fifth grader, unless you’re writing a scientific paper or thesis.
  • Create an FAQ page and answer every question that exists for your niche and products/services. This may also get your website into the Google Answer box.

Position Your Website for RankBrain Success

Search engine algorithms are evolving. Google’s AI, RankBrain, answers tough and complex search queries and is currently handling about 15% of search volume.

It pays attention to context and not just the keywords, and also learns from its mistakes and from what users click on.

To position your website for RankBrain success, do this:

  • Write great content that gets clicked on (RankBrain moves most-clicked content higher up in the SERPs).
  • Write in a natural tone.
  • Write complete and meaningful articles that genuinely inform and help your visitors
  • Make sure to use videos and images.

Aim for Good UX

Does your content look nice and informative on the results pages?

User experience matters, and SEO is all about UX. Let me explain this with an example:

I Googled “strawberry sauce”. Here are the top three results:

SEO Checklist for Website Owners: Updated for 2016 and Beyond

Which result are you likely to click on?

In my opinion, the second or third result, because you can see that the recipe has been given a 5-star rating by many users, which implies that the recipe is great and that there are more strawberry sauce makers to interact with.

You may not even consider clicking on result # 1, unless you know about Pioneer Woman. (She’s awesome, just for the record.)

The rating that appears in the search results is made possible by Rich Snippets.

Rich snippets help search engines understand content, and index and present it better. Users get a good deal, too. They get to view search results that make immediate sense.

It pays to add rich snippets to your HTML. Currently, search engines can understand the following types of snippetted content: Product, Recipe, Reviews, Events, Video, News and Software Application

The worst things you can do to your search engine rankings in 2018

Being a seo expert now for 7 years, I learned not to follow the crowd when it comes to optimizing your website. As soon as you launch your site you are going to get hit with email offers from all over the world from people that claim to be profession seo consultants. They are not. They are two kinds of people. 1 people that dont know what they are doing or 2 people that do black hat seo techniques that can get your website deindexed.

If you want to learn seo then you need buy a subscription to website magazine. These guys know their stuff. Check out this infographic they wrote on the subject.

21 SEO No-No's

To see the rest of the article go to You are going to learn alot from these guys. 

Does a professional seo expert with your needs in mind exist?

To find a great seo consultant all you have to do is rub Aladdins magical lamp. Ok just kidding maybe not that but it will take a lot of searching to find the right professional seo expert that uses white hat techniques to rank your website. Moreover you want to be able to be #1 on google for the right keywords not for something that doesnt make sense. For example, you are a auto mechanic in Ft. Lauderdale florida and you get ranked for best auto mechanic for automatic cars that are mint green with red roofs.


If you are not careful you could choose a digital marketing company that talks about search engine optimization, but doesnt understand your business. That is why it is imperative for you to know what your goals are online. 


Check out this article from Clark Boyd a writer for

Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. 

However, with so many agencies all promising so much, how can brands ensure they select the right SEO company?

A significant number of brands choose to outsource elements of their SEO program to an agency partner. This can provide access to valuable skills and insights that the company does not possess internally, so it can prove to be a very sound long-term investment.

However, it can also be difficult to get a clear view on which agencies can deliver on the brand’s business objectives through organic search.

SEO is open to a certain amount of interpretation; Google is infamously opaque when it comes to the inner workings of its algorithms, so we often rely on correlative studies to draw our conclusions about what works and what doesn’t.

That room for interpretation can be exploited, making it hard to distinguish between sophisticated SEOs and false prophets.

In a rare and newsworthy move earlier this year, Google acknowledged this challenge and tried to address it in the video below.

The video, from Google’s Webmaster team, provides practical advice to distinguish between what they call “good SEOs and bad SEOs”.

Google suggests giving an SEO expert at least four months to make an impact, so it’s worth making sure you feel confident in your choice.

The tips below, drawn from experience working at agencies and helping brands to find the right agency partner, will help companies to arrive at an informed decision.

It is important to strike the right balance here; an effective client-agency partnership requires input from both sides. Before setting out a formal pitch process, it is important to establish what these requirements will be and that your company is in a position to meet them.


It can be quite daunting to set out on the search for a new SEO company. Often, a company hires an agency to avail of advanced SEO knowledge – exactly the quantity that would help with the agency search.

Brands are often faced with a choice of a lot of very similar-looking agencies, all promising that they have “reinvented” the agency model or that they have the “only approach that works”.

It is an unfortunate reality that some agencies talk a good game without being able to back it up. Hiring the wrong SEO agency can be very costly and it takes time to recognize the shortcomings in their strategies, so it’s worth putting the work in up front to define and assess the candidates.

Before you start looking for an agency, decide on what exactly it is that your company wants to achieve through SEO. This will help you draw up an initial list of companies (many are specialists in just a few fields), and it will also be beneficial when you communicate with the agency teams.

SEO could help you increase brand awareness, improve customer retention, or simply drive more revenue. Defining what these goals are will help you and the prospective partner agencies to work on the right strategy.

Once you have this clear in your mind, the search should begin.

SEO Agency Research

Image via Pixabay

Ironically, perhaps the worst way you can start is by searching [seo agency] on Google.

The agencies that show up in top positions may well be demonstrating their ability to rank for an important keyword, but many of the best agencies apply these efforts to help their clients rank rather than their own business.

As such, anything you find from this search will be inconclusive. The same goes for the paid search results for [seo agency]; ranking via PPC shows that they can use AdWords, but it doesn’t demonstrate anything other than their desire to sell SEO services to you.

We want an opinion we can trust, which can be hard when it seems like everyone has a vested interest in selling something.

You should assess which kind of agency you want to work with based on factors including:

  • Your budget: Agencies can charge from hundreds of dollars a month up to six-figure monthly retainers for complex, international engagements.
  • The services you require: This will typically include technical SEO, SEO strategy, content production, link building, and many other services for larger brands.
  • Agency culture: Does their culture align with your brand’s values?
  • Expertise: This applies both to SEO as a discipline and to your specific business vertical.
  • Agency size: Some brands prefer a smaller agency, while others want to work with large agency brands. Both come with their own lists of pros and cons.
  • Reputation: Ask colleagues and any SEO industry contacts to recommend agencies based on the requirements you have selected above.

In essence, if you can cut through all the self-promotional noise and get an opinion from an industry insider that you respect, that can be a great way to start drawing up your list of agencies to contact.

Having a very targeted view of your SEO goals and an idea of the kind of agency you want to work with will help refine and expedite this process significantly.


This is a fantastic article that you can keep reading on their blog right here:



Once you do you will have a better understanding of what you want from a website optimization company. Define your needs and your expectations to achieve your website goals.


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